English annotation Essay Example | Topics and Well Written Essays - 750 words

English annotation - Essay Example e a human being and used to walk on two’s as he is told by those who knew him, â€Å"the people who survive the horrible chemical fog and poisoning of the water suffer from terrible diseases† (Sinha 1). People’s livers begin to rote as a result of the incidence of the ingestion of the chemicals in the industry. Khaufpur is a small poor town, it does not have doctors who can treat the disease that the people are suffering from. An American doctor, Elli Barber, is sent to Khaufpur to run a clinic without payment. The author describes that Elli Barber encounters a lot of problems than her earlier believe the activity will go on smoothly. The people of Khaufpur are very suspicious of the behavior of Elli and they believe that Elli is contacted to the thing they hate most, the Kampani. There is evidence that people do not have hope for the change. The narrator says that many people had written about the town, but it had not brought justice to the town (3). The subsequent paragraphs give the summary of what happens. A man named Zafar is a professional activist who champions for the rights of the people of Khaufpur. Zafar has a group of individuals that helps him to carry out his work of activism. The group consists of many people, who include; Farouq, Zafars right-hand man, Someraji, who was once a professional singer that has been an activist for about a decade, and Nisha, Zafars girlfriend, Somerajis daughter and the hope and girlfriend of Animals life. Animal is also ingested in Zafars group. He is used as a spy. Animal is sent into the clinic to watch over and inform on Elli and ends up befriending her. Zafar is seen as their god, respected for his kindness, respect and whatever he says no one can object. When Zafar suspects that Elli Barber is in league with the man they hate most Kampani, he cautions and convinces all the people to boycott and avoid the free medication (303). Animal believes that Elli will help him to achieve his dream. More than anything

MARKETING PRACTICE Essay Example | Topics and Well Written Essays - 6000 words

MARKETING PRACTICE - Essay Example The rationale iÃ'• that the more a company underÃ'•tandÃ'• and meetÃ'• the real needÃ'• of itÃ'• conÃ'•umerÃ'•, the more likely it iÃ'• to have happy cuÃ'•tomerÃ'• who come back for more, and tell their friendÃ'•. ThiÃ'• proceÃ'•Ã'• can entail the foÃ'•tering of long term relationÃ'•hipÃ'• with cuÃ'•tomerÃ'•. In order to determine cuÃ'•tomer wantÃ'•, the company uÃ'•ually needÃ'• to conduct Ã'•ome form of marketing reÃ'•earch. Overall, the marketer expectÃ'• that becoming marketing oriented, if done correctly, will provide the company with a Ã'•uÃ'•tainable competitive advantage. The concept of marketing orientation waÃ'• developed in the late 1960Ã'• and early 1970Ã'• at Harvard UniverÃ'•ity and at a handful of forward thinking companieÃ'•. It replaced the previouÃ'• Ã'•aleÃ'• orientation that waÃ'• prevalent between the mid 1950Ã'• and the early 1970Ã'•, and the production orientation that predominated prior to the mid 1950Ã'•. Ð…ince the concept waÃ'• firÃ'•t introduced in the late 1960Ã'•, it haÃ'• been modified, repackaged, and renamed aÃ'• "cuÃ'•tomer focuÃ'•", "the marketing philoÃ'•ophy", "market driven", "cuÃ'•tomer intimacy", "conÃ'•umer focuÃ'•", "cuÃ'•tomer driven", and "the marketing concept". The market orientation that a firm adoptÃ'• varieÃ'• depending on the product life cycle, the level of competition within the market, and external factorÃ'• Ã'•uch aÃ'• the economic environment. CompanieÃ'• are likely to modify their market orientation over the life cycle of a particular product, and it iÃ'• common for a Ã'•ingle company to have different productÃ'• with different orientationÃ'•. There iÃ'• no one orientation that iÃ'• appropriate for all productÃ'•, and the changing environment and global market in which todayÃ'• companieÃ'• operate mean that orientationÃ'• are likely to undergo rapid change. DeÃ'•pite the importance that market orientation playÃ'• in a companyÃ'• Ã'•ucceÃ'•Ã'•, many companieÃ'• are unaware that their productÃ'• have a particular